To begin with, when you engage SBC Inc., you get me. If your scope of work needs it (and, yes, your budget allows it), you get “we,” i.e. my fabulous partner network as well as me.
But you always get “me.” At a fee you can afford. With results that will make you proud. So, who am I? Well, I:
- am a Social PR strategist who, among other career highlights, rebuilt the ASPCA’s communication function, and instituted its award-winning measurement program to boot;
- was named to PRWeek’s first “top 40 Under 40” list, the first list of 25 Women That Rock Social Media and other fun stuff;
- founded and continue to curate the popular #measurePR hashtag and Twitter chat; and
- have been privileged to work with some of the most forward-thinking and innovative organizations of our time.
I’m also on the faculty of The Johns Hopkins University, and give back to my profession and community as much as I can; by volunteering (I am a long-time IABC/DC Metro volunteer, and as chapter president from 2009 to 2010, and am on the ColorComm board of advisors), mentoring, and providing pro bono services.
Enough about me. How can I help you?



With her diverse knowledge and experience, timely content, and pleasant professional style, I highly recommend Shonali to any group looking to deepen their understanding of social media and digital strategy.
Shonali is one of my favorite ‘library cards.’ All I have to do is visit her blog or Twitter stream, and the floodgates of knowledge open up.
Shonali has both the charisma and poise that inspire others within her profession. She builds solid programs, achieves measurable results and is a delight to work with.
There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.
Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.
Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.
Shonali’s clear vision and communication gets what needs to be done, done. That’s rare!


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