The need, nay, desire, to communicate effectively enough to achieve one’s goals … and finding ways to fulfill that desire.
That’s what SBC Inc. is about.
Communicating not just “to” the people, but “for,” “of,” and “by” the people.
To help you stop blathering (aka “communicating”) in jargon, and simply start talking (aka “communicating”) with your stakeholders of every stripe.
Because by doing so, you’ll build relationships that translate into increased awareness, trust, reputation and, ultimately, bottom-line results.
We do this not by focusing only on traditional PR, or only on social media, or by throwing around the buzzword or acronym of the day. “PESO.” “SoLoMo.” “Growth Hacking.”
You know what I say to social media buzzwords? BARF.
We do this through smart, customized programs, where we start by asking the most important question of all:
Why do you want to do what you’re telling us you want to do… and what you’re telling us you want us to do?
(Note: a lot of organizations haven’t figured this out. That’s ok, as long as you’re willing to work with us to figure it out together. We’re good at that.)
And then we work backwards from there.
We research, design, and deliver integrated, measurable, Social PR strategies that are built around your goals and business imperatives, not the other way around.
They typically blend traditional and digital media, but they are built specifically for you.
Almost always, they integrate the community-building power of social networks into nimble public relations that’s designed from the start to generate the results you need.
Because your story is so much more believable when other people tell it, with passion, and from their point of view, than if you’re the only one telling it.
I know. You hear this from a lot of consulting outfits, large and small. And the truth is, there are a lot of them out there.
Many are very good. A great many more are not. So, with so many to choose from, what makes SBC a good fit for you?