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SBC:

  • Loves research (bring on the audits), math, spreadsheets, and real results; 
  • Believes that “PR” is much more than press relations, but a holistic approach to building and maintaining relationships with the audiences that matter to you; and
  • Creates and implements (if you need it) your integrated Social PR-fueled growth strategy, with a view to bottom-line results (and that holds true whether you’re a for- or non-profit organization).

In sum, SBC Inc. helps you approach your business communications holistically …

  • by beginning at the end (what do you want to accomplish?)
  • by integrating into your strategy the online and offline tactics that make the most sense for you (not anyone else)
  • by involving, educating and empowering your community (or the community you want to grow) from Day One, and
  • with a view to achieving the results that make the most business sense.

We call this going from corporate codswallop to community cool™.

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© Copyright 2009-2018 Shonali Burke Consulting
Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.