- Loves research (bring on the audits), math, spreadsheets, and real results;
- Believes that “PR” is much more than press relations, but a holistic approach to building and maintaining relationships with the audiences that matter to you; and
- Creates and implements (if you need it) your integrated Social PR-fueled growth strategy, with a view to bottom-line results (and that holds true whether you’re a for- or non-profit organization).
In sum, SBC Inc. helps you approach your business communications holistically …
- by beginning at the end (what do you want to accomplish?)
- by integrating into your strategy the online and offline tactics that make the most sense for you (not anyone else)
- by involving, educating and empowering your community (or the community you want to grow) from Day One, and
- with a view to achieving the results that make the most business sense.
We call this going from corporate codswallop to community cool™.