Matt LaCasse

About Matt LaCasse

Matt believes in having a plan. Whether that's a trip to the zoo or your annual marketing strategy, it involves a lot of research, determination of goals and/or objectives, a knowledge of what works, and the spirit to push the envelope when necessary.Part art, part science, and all attention to detail, a well-designed and executed plan is a beautiful thing. Matt spends his down time with his wife and daughter (soon to be joined by a sibling in Dec. 2016). He sometimes gets to watch his beloved Iowa Hawkeyes and Chicago Cubs.

20 Mar 2013

Paywalls Beginning To Lose Credibility

Paywalls Beginning To Lose Credibility

Estimated Reading Time: 2 minutes

Paywalls can reduce the number of people visiting your website. Matt LaCasse explores why paywalls are an outdated concept for news outlets.

By Matt LaCasse|Mar 20, 2013|Categories: Public Relations|Tags: advertising, new york times, news subscriptions, paywalls|29 Comments

05 Mar 2013

The Arrogance Of Being Right

The Arrogance Of Being Right

Estimated Reading Time: 6 minutes

With so many opinions of Marissa Mayer's decision to cut telecommuting at Yahoo!, Matt LaCasse explores why arrogance is harmful to public relations pros.