metrics that matter

29 Jul 2016

Getting to the Bottom of Metrics that Matter: Part 2

Getting to the Bottom of Metrics that Matter: Part 2

Estimated Reading Time: 8 minutes

As you refocus PR measurement on metrics that matter, also learn how to identify what matters to some of your key internal constituents.

By Shonali Burke|Jul 29, 2016|Categories: Measurement & Metrics, Strategy|Tags: bottom line results, measures of success, metrics that matter|2 Comments

22 Jul 2016

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Estimated Reading Time: 12 minutes

Refocusing your PR measurement efforts on metrics that matter isn't hard, but you need to take some basic steps first.

By Shonali Burke|Jul 22, 2016|Categories: Measurement & Metrics, Public Relations, Strategy|Tags: basics of solid measurement, goals and campaigns, google analytics URL builder, metrics that matter, refocusing PR measurement|6 Comments