networking with a twist

On networking for business

We see, hear, read ad nauseam about how we should network to grow our businesses.

Image: USACE Europe District, Creative Commons

Too often, though, I think people take that to mean going to innumerable tweetups, happy hours and the ilk. I’ve lost count of the number of people I’ve seen over-commit themselves to multiple networking events on the same night.

The end result is usually that they’re tired, over-extend themselves which they later regret, and sometimes do things they later […]