Working “The Ant Principle” Of Public Relations

Estimated Reading Time: 5 minutes

Guest Post by Narciso Tovar

PRs: Are you the Grasshopper or the Ant?

When it comes to creating tales that have a good moral lesson to ’em, Aesop is a fella that almost immediately comes to mind.

He is credited as authoring such fables as The Lion and The Mouse, The Boy Who Cried Wolf and (drum roll please) The Ant and the Grasshopper (also known as The Grasshopper and the Ant or The Grasshopper and the Ants).

The reason I dig The Grasshopper and […]