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The Marketing that Took “Jersey Shore” From Zero To Hero

Estimated Reading Time: 5 minutes

Guest post by Dea Surjadi

First of all, I don’t watch Jersey Shore and I’m not suggesting that you should.

I like Top Chef, Mad Men, and that’s it.

The second season of Jersey Shore premiered a couple of weeks ago. The show apparently isn’t all about six packs, orange skins, and drama.

Nielsen ratings confirm about 5.3 million viewers tuned in that Thursday night. Apparently it’s the best season premiere since the season 2 launch of The Osbournes in 2002.

It’s also about what could […]

Mirror, Mirror, On My Mind

Estimated Reading Time: 4 minutes

Friday’s probably a good day to Wax Lyrical for a change. So,with some trepidation, I share with you the first poem I ever wrote; or, at least, the first poem I ever thought was halfway decent.

The Background

I wrote this in 1992, when India was just starting to experience a loosening up of the airwaves, with access to things like American soap operas and MTV (though MTV India wasn’t launched until a few years later). Doordarshan – Indian public television – was suddenly no longer the only entertainment option […]

The Marketing that Took “Jersey Shore” From Zero To Hero

Mirror, Mirror, On My Mind

The Marketing that Took “Jersey Shore” From Zero To Hero