GLEAM: A 5-Letter Guide to Polishing Your PR

Estimated Reading Time: 8 minutes

A couple nights ago I sat in on #tweenPR, a Twitter chat targeted towards mid-level PR practitioners as the chat’s official mentor. I’m grateful that Nicole Nolte and Suzie Linville, creators of the chat, consider me mentor material, though one might reasonably ask what gaping hole exists in the development of afore-mentioned mid-level professionals that they felt the need to create this.

Read the explanation? Excellent. I don’t need to go into it then.

This week’s chat focused on the ABC’s (Assets, Benefits, Challenges) of managing […]