How highly do you rate the ability to take direction as part of the client covenant?
After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations).
The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us would rather be leading the team as opposed to letting someone else do it. If we’re really being honest.