Guest Post by Karen Freberg
Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out.
While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments.
Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback:
1. Providing feedback in a visual way.