Go Social, Give Wisely
Estimated Reading Time: 7 minutes
The way philanthropic organizations have been mobilizing social media in recent years to raise funds isn’t really “shiny new stuff” any more. Still, the recent waves of donations after the earthquake have been coming at lightning speed.
In light of that, I’ve been intrigued by The Smoking Gun’s scrutiny of Wyclef Jean’s charity, Yéle Haiti (also reported on in today’s Washington Post). Having run communications for the ASPCA during some critical events in the animal welfare arena, I know how generous people can be […]