Daniel Cohen

About Daniel Cohen

Daniel J. Cohen is the founder and lead writer at RedShift Writers, LLC. Cohen and his fast-growing team of content writers produce visionary content strategies and prolific content production for a growing portfolio of wonderful businesses from Bengalore to the California Bay. Most of all, he wants to leverage writing to improve the world.

02 Feb 2012

Black Swans and Ground Hogs: Communication, Not Prediction

Black Swans and Ground Hogs: Communication, Not Prediction

Estimated Reading Time: 5 minutes

How are PR professionals different from ground hogs? Hint: It's more than just a clump of fur. We communicate, not predict.

By Daniel Cohen|Feb 2, 2012|Categories: Business Building, Public Relations|Tags: Communication, groundhog day, prediction, projection|11 Comments

15 Nov 2011

Raising Cain: Why Herman Cain Is a PR Case Study

Raising Cain: Why Herman Cain Is a PR Case Study

Estimated Reading Time: 6 minutes

Daniel Cohen examines why, despite his apparent misstep, GOP Presidential hopeful Hermain Cain is a public relations case study.

By Daniel Cohen|Nov 15, 2011|Categories: Marketing, Public Relations|Tags: daniel cohen, godfather's pizza, herman cain, origin of brands, reputation management|3 Comments