Daniel Cohen

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About Daniel Cohen

Daniel J. Cohen is the founder and lead writer at RedShift Writers, LLC. Cohen and his fast-growing team of content writers produce visionary content strategies and prolific content production for a growing portfolio of wonderful businesses from Bengalore to the California Bay. Most of all, he wants to leverage writing to improve the world.
17 Apr 2012

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Estimated Reading Time: 6 minutes

The test prep industry has a low barrier to entry and relies on dominance. Just ask Princeton Review, which destroyed itself for no reason.

02 Mar 2012

Long Live Seuss! A PR Pro’s Tribute to History’s Greatest Children’s Author

Estimated Reading Time: 6 minutes

What does Dr. Seuss have to do with public relations professionals? Everything. A tribute to one of the greatest writers of all time.

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