This morning I was relieved to get an email from one of my IABC contacts in the Philippines, Rosan Cruz; I was worried about her when I heard about the devastating floods Manila has been reeling from in the wake of Typhoon Ondoy.

We don’t have to speak the language to hear the heartbreak in these people’s voices. And we certainly don’t have to be in Manila or geographically nearby to lift a helping hand.

Via Twitter, Rosan shared a link that tells you how you can help. I’m sure there are many others out there, though this seems quite a comprehensive list of what’s going on. If you’re trying to keep tabs on things via Twitter, the #ondoy search seems to be updating pretty frequently.

Please do what you can, even if it means “only” sharing news and information. As communicators, that’s the least we can do.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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