Looking At Social Media Value The WIIFM Way
Estimated Reading Time: 8 minutes
I came across an interesting post on the value of a Facebook fan today, via Todd van Hoosear and Dave Fleet (h/t to both of you).
Augie Ray, who posited this on Forrester’s blog, said:
It is a question I hear several times a week: What is the value of a Facebook Fan? I’ve seen answers ranging from $136.38 to $3.60. I can’t blame vendors, agencies and consultants for trying to answer the question — the hunger from […]