IMA

Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.

Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?

I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, […]