leta soza

07 Dec 2016

Creating a Communal Narrative: A Case for Skipping the Press Release

Estimated Reading Time: 7 minutes

Tapping into the communal narrative of your employees can replace a traditional press release. Rebekah Iliff of AirPR explains.

By Guest Contributor|Dec 7, 2016|Categories: Public Relations, Strategy|Tags: airpr, corporate announcements, Kelly Byrd, leta soza, Rachel Kirschen, Rajagopal Sathyamurthi, Series B funding|0 Comments

21 Oct 2015

Data and Storytelling: PR’s Peanut Butter and Jelly

Data and Storytelling: PR’s Peanut Butter and Jelly

Estimated Reading Time: 5 minutes

AirPR's Leta Soza explains why data and storytelling are the PR industry's equivalent of PB&J.

By Guest Contributor|Oct 21, 2015|Categories: Content Marketing, Public Relations, Strategy|Tags: airpr, data and storytelling, leta soza|7 Comments