12 Apr 2018 Where Does the PESO Model Belong? Where Does the PESO Model Belong? Estimated Reading Time: 9 minutes Where does the PESO model belong? Gini Dietrich shares her expert opinion. By Guest Contributor|Apr 12, 2018|Categories: Marketing, Public Relations, State of PR, Strategy|Tags: airpr, Cambridge Analytica, content distribution, Garrett Moon, gini dietrich, Michael Smart, PESO model, Todd Walker, TrendKite|0 Comments Read More