What PR Pros Can Learn From Social Good Campaigns

Guest post by Harrison Kratz

Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Since I’ve met Shonali, we’ve been connected through a passion for social good, and using social to create movements around the globe.

Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe.

In the graphic below, you can see how social media’s impact on charitable giving has grown since the response to the Haiti Earthquake in 2010.

While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for social media’s influence on not only charitable causes, but also our daily lives as well.

Moving forward, it’s important for communications professionals to look at social good organizations and campaigns as case studies and examples in how to build community and vocal support for their own organizations.

As I’ve experienced, understanding the community that is built through social good and how it can be activated is essential for any communicator.

To get a jump start on seeing how social campaigns are built and the impact they can make, check out the infographic below that my fellow Tar Heels at MPA@UNC created to highlight the evolution and several major success stories (including my Tweet Drive) of social good.

MPA@UNC: Online MPA

What social good campaigns have stuck out to you or would you add to this graphic?

Harrison Kratz is the Community Manager for MBA@UNC, one of the top mba programs online from the University of North Carolina at Chapel Hill. Harrison is also the founder of the global social good campaign, Tweet Drive.