When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you!
So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate.
Once I “went dark,” I basically became a “normal person” (just like I did last year when I went in-house for a brief stint, except this time, it was due to a personal situation). I focused, with a laser-like intensity, on dealing with the S**t I was going through, and work. Some days were rough. Very, very rough. Work was a blessing in disguise, because I just had to get it done, which helped me take my mind off the other stuff.
All of which is not to be a drama queen, but to be candid about where I was.
The fact that I can at least sense coming out into the clear, even if I’m not as close to it as I’d like to be, is why I brought WUL back. Now, I don’t know if the proverbial light at the end of the tunnel is a steady beam yet, or still a bit of a flickering candle, but I do know that I can at least feel its warmth, if not see it completely clearly.
So what happens when you have to deal with “life” and work, and don’t have the time or energy to engage in online chit-chat (or eat the hugest hot dog you’ve ever seen, and doesn’t social feel like that sometimes)? Well:
1. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack. Because you realize that it’s important to post consistently, even if what you post is possibly mostly crap.
However, you might be surprised at which platforms make a difference. For the last couple of months, I was basically off Twitter, which I always thought was Klout’s platform du jour.
Turns out, because I have other platforms connected to it, notably Facebook which is where I posted online to purge share mostly personal thoughts but where I have a very engaged network, my inactivity on Twitter didn’t actually impact me that negatively.
So what’s important? As a business, you should concentrate on building an engaged community, not necessarily a huge one. I love this post from Debra Askanase on sharing “small moment” stories to do just that.
2. Speaking of “huge,” Social is really a huge time suck. H.U.G.E. The minute I was officially “off” social, I felt a sense of lightness that has to be experienced to be believed.
Because as my network has grown, so I have felt the pressure (self-induced? perhaps) to “keep up,” “be in the conversation,” etc. etc. etc. And that took all the fun out of it, which was horrid, because I used to luhv social.
And this is of no help when you know that a large part of your work (and generation of new business) has to do with being active on social media… because then your inactivity on such platforms is clearly going to impact you negatively outside of the “boo hoo” factor.
And I know this last bit because, as I’ve been getting more and more familiar with Streak as my current CRM program, I know which kinds of activities convert into leads and prospects. Kaboom!
So what’s important? Get familiar, and comfortable, with social media tools that can help you manage the time you spend in and on Social. Don’t try to automate everything – that will backfire – but give yourself breathing space when you can.
I did, and it helped tremendously, and now I’m starting to fall in love with social again.
3. If you have a strong community, they will be there when you come back.
This is what I’ve found, as you yourselves are evidence of. The catch here is the qualifier “strong.” If you haven’t been able to build a strong community, then falling off social is pretty much suicide… assuming social is a critical driver for your business (see #2 above). And even if it’s not, disappearing from your publics in any way is never good.
So if it is, figure out your backup plan before such a situation arises. If not, you’ll just have to deal with it as and when you can, and the results might not always be to your liking.
For me, it was telling the WUL team what was going to happen before it went public. Then it was telling all of you that we were going dark for a while… not just leaving you in the dark. It was having my Girl Friday aka Karelyn Lambert maintain the official SBC Facebook Page, etc. at what I call a “subsistence” level – just enough to make sure we didn’t fall off the radar screen completely.
At one point I had to reschedule a client engagement at the last minute – which I have never done before – but this was truly a crisis situation. Fortunately the client was extremely understanding and we were able to reschedule the engagement… and it went off perfectly. But had the client not also been a part of my community, I doubt they would have been as understanding.
So what’s important? Tell your community, your stakeholders, what’s going on. You don’t have to go into the gory details if you don’t want to (or can’t, because of privacy or other concerns). But let them know your situation, and they will appreciate your honesty.
What about you?
If you’re also in startup/entrepreneur/small biz mode, as I am (and it’s really neat to think of my business as a startup, but of course it is one!) then you go through these same peaks and valleys. You struggle with time, with your social “voice,” your footprint, your engagement … you know you have to do social, but it’s just so hard to be social. But Social Rules!
The biggest lesson I learned, these past several months, was that the minute I started letting social rule my life, it started sucking the life out of me. Because I started feeling obligated to respond, so I started becoming a machine. And that’s just no fun at all.
Once I reclaimed and readjusted my time – even though the circumstances that led me to do so were far from optimal – I started to get my life back. And once I started to get my life back, social started to again be a place I could talk, play, learn, discover, and grow… both personally and professionally.
I’m not back to my crazy, send-out-100-tweets-a-day level, and honestly don’t know if I ever will be (except when I’m doing a Twitter chat or at a conference… that’s different). But I do think I’m getting back to the true value of social media… which is the joy of connection.
That’s some of what I learned. Over to you. Does it make sense? Have you been through something like this? What do you have to share?
Please tell me your stories, you know the floor is now yours!
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KDillabough And I LOVE my Canadian lace snowflake, thank you so much!
That’s the beauty of friendship: it withstands time and distance. Would love to Skype sometime. Just got your email, and it reflects many of my thoughts and where I’m at as well. Cheers! Kaarina
Shonali Great question! I did not have any trouble powering up my devices, and I didn’t dread it either. I think the time away was just enough to feel refreshed, restored and ready to dive into the tweets, emails and other notifications I missed when I was away.
It’s a great sign that we look forward to coming back! Of course, when the dread starts to creep back in, I think it’s time to take another break or re-evaluate :)
Talk soon!
Lisa
jrsygrl621 Thank you, Priti! It’s so lovely to see you here! I hope you’re well?
KDillabough I can’t tell you how wonderful it was to read your thoughtful comment, Kaarina. I’ve kept it with me all these days, because I didn’t want to do a flippant response.
I think I sensed your “dark” period; probably when I read Jayme’s post on your blog. I felt bad that I was so disconnected myself that I did not have an inkling – because, as you say, when someone has become a friend and colleague, one cares, even if one has not (yet) met IRL.
Are you doing better now? I hope so, my friend. You know I’m always here to listen, even if it doesn’t seem like it, right?
Cision NA So when you unplugged for 10 days, was it tough for you to get plugged back in again? I’m just curious… I’ve found that when I’m off for a few days at a time, it’s not that easy to get back into the swing of things, it takes a few days. But when I’m off for a while – like I was this time – I start to look forward to “coming back.” Of course, now I have to keep that happy feeling instead of starting to dread social again.
And thank you for the kind welcome back, Lisa!
arikhanson “I can’t remember the last time I went to an event and felt the need to live tweet or post something while I was there–that’s really helped me, too.” Me too!
Also, can I just say how much I’m looking forward to seeing you at KellyeCrane’s #soloPR summit? It’s been way too long. It’s going to be a reunion!
It’s terrific to see you here, Arik, thank you for stopping by… and stay warm, my friend!
Ari Herzog They emailed me about Cinch too, and I’m testing it. I haven’t made up my mind about it yet. And I think you and I have similar feelings about Klout, but I don’t think you and I are representative of “most people”… no?
Yes, I agree, going dark is healthy. I was thinking about this earlier today and wondering if I should build in at least a one month sabbatical from social every year. Now, wouldn’t that be something?!
I hope you’re well, Ari. Thank you for stopping by.
Klout is stupid.
There, I wrote it.
I finally deleted my Klout account a few days ago. It was after they spam emailed me about their Cinch network. That email reminded me that Klout is meaningless to me. The numerous perks I so-called won I never claimed because they never appealed to me. If not for a perk, then why maintain it?
Going dark is healthy. I do it a lot — such as leaving for walks or drives or even entire days without carrying my phone. The messages will be there when I return.
As a fellow solo, I’ve gone through the same peaks and valleys. A while back, I made a similar, conscious decision. I wasn’t going to spend as much time online as I had in the past. I didn’t see the business pay-off, and although I enjoyed it, it was cutting into that which was most important for me: family time. So, I cut way back on Twitter, focused what time I do have on my blog and merchandising that content, and a bit on Facebook (mostly personal stuff). And you know what? I’m still alive. I’m still busy with work. And, I’m a lot happier that I’m spending more time with my family. Oh, another thing, I can’t remember the last time I went to an event and felt the need to live tweet or post something while I was there–that’s really helped me, too.
Once
I reclaimed and readjusted my time – even though the circumstances that
led me to do so were far from optimal – I started to get my life back.
And once I started to get my life back, social started to again be a
place I could talk, play, learn, discover, and grow… both personally and
professionally.
http://spybubblegratis.com.br/
Glad you’re back, but completely understand the need to unplug, no matter the reason. It refreshes in a way that can’t be achieved through any other methods. The longest I’ve unplugged is 10 days for my honeymoon (my husband was grateful!) but I came back smarter, in a sense, because I could look on things from the outside instead of being reactive.
I’m glad unplugging worked for you, and I hope all is well!
Best,
Lisa
Shonali, I don’t know the circumstances for your absence, but as I said before: we’ll be here. You have a strong, loyal community. Whatever it is that you’re going through, I trust that you have people in your life with whom you can share, depend upon and “be there” for you to help you on your journey.
I wasn’t going to share this publicly, but I too, have gone through a “dark” period. I didn’t tell my community about it: I alluded to it, and some people guessed that something was going on and reached out. It definitely affected my work and business, but I trusted that, by maintaining a nominal presence, those in my community would realize that something was cooking…as it was.
A lot of the lustre of online has been lost for me. The days of true banter, camaraderie, conversation and exchange seem now to be bits and bytes of shared links, snippets and quick in-and-outs, and I think that’s unfortunate. But I see it as the reality of an online world that has exploded in both depth and breadth. I will strive to be the quill pen person in a digital world that I am: writing longhand notes, commenting with sincerity and value when I can, and maintaining a connection and cord to those who have become so special in my life.
It’s a conundrum. And like you, Shonali, there’s a liberating lightness to being removed from it all, even if for difficult, challenging reason. I’m delighted you’re back: you were never really gone. Because once someone has become a friend and colleague, distance and time can be withstood. Cheers! Kaarina
Great post Shonali! Glad to see you back :)
MattLaCasse Well, that’s very sweet of you, thank you! I’m sure there were some who said a quiet, “Thank goodness” – or maybe not that quiet. ;) I missed you too. Now get to writing your next #WUL post, please. ;)
Howie GoldfarbThat’s very true. Thoughts like that always take me back to my first Econ class (9th grade), where my teacher (who also happened to be my aunt, but that’s another story) broke down “needs, wants and luxuries” in quite a forceful manner. If you’re safe, relatively healthy, have a roof over your head, and food in your belly, what more do you need, right?
Thank you for hanging in there, Howie!
I have had broken computers and had to work on my phone. I have had broken phones and had to deal with no mobile. So many things are a convenience and when you stop having them you stop needing them.
So glad to have you back Shonali I am just glad you still have a Klout score of 83.
I think I can speak for the entire Internet when I say, “We’re so glad you’re back!”. Our hearts continue to be with you as you work through the tough times. Selfishly, I missed you very much and this place (i.e. social media) just wasn’t the same without you.
You raise stellar points (as always). As communication pros, we tend to forget about the simple magic of connecting with people. We focus so much on the branding and messaging and engagement and whatever else that we simply miss the joy of a conversation. Thanks for shining a light on that, Shonali.
Welcome back!