Using Social Media For Sustainability: WiserEarth Does It, And Well
Estimated Reading Time: 5 minutesWiser is a social network that aims to grow the international sustainability movement.
19
Sep 2012
31
Jul 2012
How Social Media Makes The World A Better Place
Estimated Reading Time: 3 minutesSocial media isn't just for fun. The American Red Cross recently partnered with Dell to unveil a new Digital Operations Center.
27
Jun 2012
How Nissan Micra Rode the Social Media Bandwagon
Estimated Reading Time: 4 minutesNissan made clever use of Facebook and YouTube for the Indian launch of its "Micra" car. Ancita Satija reviews the campaign.
25
Apr 2012
When the Bull Barged in on a Lazy Tuesday Afternoon
Estimated Reading Time: 4 minutesAncita Satija believes that Red Bull's tagline, #itgivesyouwings, could boost the brand's outreach if approached in an integrated fashion.