Matt LaCasse

About Matt LaCasse

Matt believes in having a plan. Whether that's a trip to the zoo or your annual marketing strategy, it involves a lot of research, determination of goals and/or objectives, a knowledge of what works, and the spirit to push the envelope when necessary.Part art, part science, and all attention to detail, a well-designed and executed plan is a beautiful thing. Matt spends his down time with his wife and daughter (soon to be joined by a sibling in Dec. 2016). He sometimes gets to watch his beloved Iowa Hawkeyes and Chicago Cubs.

24 Jan 2012

PR vs. Journalism: Why Rivalry Hurts Both

PR vs. Journalism: Why Rivalry Hurts Both

Estimated Reading Time: 2 minutes

Journalism and PR have a rivalry as old as time. It's time to end the rivalry because it doesn't help anyone in the industry.

By Matt LaCasse|Jan 24, 2012|Categories: Public Relations|Tags: fighting, journalism, Public Relations, rivalry, working together|38 Comments

11 Oct 2011

Why Netflix Should Keep Qwikster

Why Netflix Should Keep Qwikster

Estimated Reading Time: 3 minutes

Netflix has decided to end Qwikster, the DVD-by-mail side of its company. Matt LaCasse believes this is a move in the wrong direction.

By Matt LaCasse|Oct 11, 2011|Categories: Business Building, Public Relations|Tags: netflix, online streaming, Qwikster, Reed Hastings|15 Comments

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