Matt LaCasse

About Matt LaCasse

Matt believes in having a plan. Whether that's a trip to the zoo or your annual marketing strategy, it involves a lot of research, determination of goals and/or objectives, a knowledge of what works, and the spirit to push the envelope when necessary.Part art, part science, and all attention to detail, a well-designed and executed plan is a beautiful thing. Matt spends his down time with his wife and daughter (soon to be joined by a sibling in Dec. 2016). He sometimes gets to watch his beloved Iowa Hawkeyes and Chicago Cubs.

Why Netflix Should Keep Qwikster

Netflix has decided to end Qwikster, the DVD-by-mail side of its company. Matt LaCasse believes this is a move in the wrong direction.

By Matt LaCasse|October 11th, 2011|Business Building, Public Relations|15 Comments

Why Suing Old Navy Is Bad News For Kim Kardashian

Kim Kardashian's lawsuit against Old Navy might not be the best public relations move for the starlet, in Matt LaCasse's opinion.

By Matt LaCasse|July 22nd, 2011|Marketing, Public Relations|12 Comments

On ROI, Social Media, and Relationships

Matt LaCasse explains why communication professionals have a responsibility to re-train clients and customers on how they regard social media ROI.

By Matt LaCasse|July 8th, 2011|Measurement & Metrics, Public Relations, Social Media|7 Comments

The Motorola XOOM: A Revolutionary Tool

Matt LaCasse had the opportunity to use the Motorola XOOM for a few months and considers it a revolutionary communication tool.

By Matt LaCasse|May 28th, 2011|Public Relations|6 Comments

Smear Tactics: Great for BBQ, but PR? Not So Much

A smear campaign is a terrible PR tactic. How could Burson-Marsteller even think it was ok to undertake one on behalf of Facebook?

By Matt LaCasse|May 13th, 2011|Public Relations|50 Comments

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