Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

26 Nov 2019

Of Empty Rooms, Transcontinental Moves, and Gratitude

Of Empty Rooms, Transcontinental Moves, and Gratitude

Estimated Reading Time: 5 minutes

This isn't your typical Thanksgiving post. However, it is a time to express gratitude, no matter how hard that feels sometimes.

By Shonali Burke|Nov 26, 2019|Categories: Personal|Tags: gratitude, john burke, thanksgiving|0 Comments

06 Dec 2018

On Sabbaticals, Self-Care, and Sanity

On Sabbaticals, Self-Care, and Sanity

Estimated Reading Time: 6 minutes

Shonali Burke pens a personal post where she opens up about 2018, self-care, and regaining sanity via a sabbatical.

By Shonali Burke|Dec 6, 2018|Categories: Personal|Tags: sabbatical, self-care|2 Comments

12 Jul 2018

How Do You Build A Brand? Start by Asking What Drives Human Behavior

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Estimated Reading Time: 10 minutes

As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains.