Public Relations - Shonali Burke Consulting

25 Aug 2010

Five Productivity Tools for PR Pros

Estimated Reading Time: 11 minutes

A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

You see, I’ve been there, done that.

Silent Night

The night was silent. So silent that she could almost hear the dark, as it enveloped her in its belly.

“It’s time,” she heard it whisper.

She turned just a smidgeon, but enough to allow her to press the pillow just a tad closer to her ears in an effort to block out Dark’s unwelcome reminder.

“It’s time,” she heard […]

By Shonali Burke|Aug 25, 2010|Categories: Business Building, Public Relations|Tags: boomerang, evernote, google docs, productivity tools, toggl, tungle|12 Comments

24 Aug 2010

Hail Whale

Estimated Reading Time: 7 seconds

Maybe it’s time for the fail whale to get social.

Image: Seb Fowler, Creative Commons

By Shonali Burke|Aug 24, 2010|Categories: Public Relations|Tags: fail whale|0 Comments

20 Aug 2010

Business Bootcamp for PR Pros: Network With a Twist

Estimated Reading Time: 10 minutes

On networking for business

We see, hear, read ad nauseam about how we should network to grow our businesses.

Image: USACE Europe District, Creative Commons

Too often, though, I think people take that to mean going to innumerable tweetups, happy hours and the ilk. I’ve lost count of the number of people I’ve seen over-commit themselves to multiple networking events on the same night.

The end result is usually that they’re tired, over-extend themselves which they later regret, and sometimes do things they later […]

By Shonali Burke|Aug 20, 2010|Categories: Business Building, Public Relations|Tags: business development, networking with a twist|17 Comments

19 Aug 2010

In PR, a Good Roadie Goes a Long Way

Estimated Reading Time: 3 minutes

Guest Post by Narciso Tovar

A night out

A couple of weeks ago, we went to see a live show at one of our favorite spots around Dallas. We like it because the atmosphere is a little laid back and the bands that they book are pretty solid.

This night was no exception – the music was interesting and the overall performance was enjoyable.

At least, the part of the performance that we caught.

You see, the sound levels were just WAY OFF.

[…]