25 Aug 2010

Five Productivity Tools for PR Pros

Estimated Reading Time: 11 minutes

A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

You see, I’ve been there, done that.

Silent Night

The night was silent. So silent that she could almost hear the dark, as it enveloped her in its belly.

“It’s time,” she heard it whisper.

She turned just a smidgeon, but enough to allow her to press the pillow just a tad closer to her ears in an effort to block out Dark’s unwelcome reminder.

“It’s time,” she heard […]

22 Apr 2010

Why “Like” Is a Four-Letter Word

Estimated Reading Time: 3 minutes

“Like” is the four-letter word that outdoes them all.

I’ve been trying to figure out why I reacted so strongly to Facebook’s announcement that their “like” button is the new green.

OK, they didn’t exactly say that, but that’s what it amounts to, doesn’t it?

From now on, you won’t be able to “fan” a page on Facebook, you’ll “like” it. (Hello, Mashable, didn’t you get the memo?) You won’t become the fan of a brand, you’ll “like” it.

Image: Alba Danés, Creative Commons

When you go to CNN.com, […]

01 Dec 2009

Will Tungle Kill “Reply All” Scheduling?

Estimated Reading Time: 4 minutes

I don’t know about you, but one of the things that drives me positively NUTS is trying to schedule a conference call or meeting via email.

You know what I’m talking about: the dreaded “reply all” emails. You’re given a list of five or six different day/time options and asked for your availability.

You go back and forth between your calendar depending on how quickly or often people reply. And there’s inevitably at least one person who replies so late that all your open slots are now closed.


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