If you want

people to be nice to you

Be nice to them.

If you want

customers to pay attention to you

Think about

Paying attention to them.

If you want

to use others to find a job

Let them use you to find a job for themselves.

What’s on the outside…

All that glisters is not gold

Often have you heard that told…

What’s the difference?

If we’re dross on the inside

What difference does a gilded outside make?

Image: Janet McKnight via Flickr, CC 2.0