If you want

people to be nice to you

Be nice to them.

If you want

customers to pay attention to you

Think about

Paying attention to them.

If you want

to use others to find a job

Let them use you to find a job for themselves.

What’s on the outside…

All that glisters is not gold

Often have you heard that told…

What’s the difference?

If we’re dross on the inside

What difference does a gilded outside make?

Image: Janet McKnight via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke