If you want

people to be nice to you

Be nice to them.

If you want

customers to pay attention to you

Think about

Paying attention to them.

If you want

to use others to find a job

Let them use you to find a job for themselves.

What’s on the outside…

All that glisters is not gold

Often have you heard that told…

What’s the difference?

If we’re dross on the inside

What difference does a gilded outside make?

Image: Janet McKnight via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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