Having heard of “Team Crescenzo” (as I call them) for years, it thrilled me no end to actually meet them.
I was also a little worried, because I’d thought of Steve for the longest time
as one of those stratospheric communication leaders who might rip me a new one if I said or did something he deemed stupid.
Because he is much smarter than most of us.
Get us outta here!
Despite the fact that he almost led Cindy and I into a stripper bar in New Orleans (actually, he did lead Cindy and I into a stripper bar in New Orleans, but agreed to leave when we realized where we were), Steve couldn’t have been kinder and more pleasant to be around.
So I was really excited when I heard that TC would be coming to DC (got a nice ring, that, TC-DC) to conduct a workshop for IABC on strategic creative communications, slated for October 14 (sign up if you can, it’ll be well worth it).
TC will also grace an IABC/DC Metro happy hour the previous evening, October 13, and I know would love to see you (hint: sign up for the happy hour!).
Strategic creative communications
Steve was gracious enough to give me a few minutes of his time to chat about what participants can expect at his upcoming workshop.
He talked about how planning, research, tactics and measurement comprise the four-step process to their approach.
Here’s what he had to say.
In the second part of this interview, I asked Steve for his take on the current state of creativity in business communication.
His answer was short and simple: “It sucks.”
Watch this video to see how Steve elaborated on that.
Finally, I asked Steve for three ways corporate communicators, who know that they’re stuck in a rut, can get out of it.
He’s pretty cool, huh?
If I were you, I’d sign up for their workshop pronto.