broccoli

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02 Apr 2010

ROTW: Simply Delicious Broccoli

Estimated Reading Time: 2 minutes

One of my earliest posts on this blog was an ode to brassica, better known as broccoli (image: Sam Ley, Creative Commons). I wrote then:

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

I still think it’s a fun read on what PR can and […]

23 Jan 2009

Is Your PR Better Than Broccoli?

Estimated Reading Time: 2 minutes

Ode to Brassica

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out […]