mapping PR to business strategy

09 Jan 2015

The Point of Measuring (Anything)

The Point of Measuring (Anything)

Estimated Reading Time: 4 minutes

What's the point of measuring (anything)? Well, if you're strategic, you'll measure (anything).

By Shonali Burke|Jan 9, 2015|Categories: Measurement & Metrics, Strategy|Tags: mapping PR to business strategy, PR measurement|8 Comments

13 Feb 2013

Map to Business Strategy: Geoff Livingston on #measurePR

Map to Business Strategy: Geoff Livingston on #measurePR

Estimated Reading Time: 3 minutes

Geoff Livingston was the guest on the bi-weekly #measurePR Twitter chat on Feb. 6. Among other notes for PRs from this pro: map to business strategy.

By Shonali Burke|Feb 13, 2013|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: #measurepr, geoff livingston, mapping PR to business strategy, richard bagnall|13 Comments