making connectionsLast week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. And, as usual, he kept the conversation going with some very interesting views on the future of PR (you know I’m helping him and Patrick Ashamalla put on xPotomac, right?), what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view.

Image: moonty via Flickr, CC 2.0

Whew! Yes, that was a lot to cover in an hour, but you know what Twitter is like – going here, going there, flowing here, flowing there. So we did just that, went here and there, and had a lot of fun in the process.

Some excerpts:

On Q1 (how PR measurement has/hasn’t changed in recent times):

On Q2 (why he believes social is moving more in the direction of advertising than PR):

And on Q5 (what PR pros *must* start doing when it comes to measurement):

We talked about a lot more, so if you’re interested, go ahead and have a look at the #measurePR transcript for Feb. 6. And I hope we’ll seer you at the chat next week, Tuesday, Feb. 19, from 12-1 pm ET, when Richard Bagnall of of Gorkana will be coming back to the chat (after far too long!).

Richard is one of the nicest and smartest people I know, plus even his tweets have a British accent, so I hope to see you there.

And oh… if you’re in DC, and thinking about coming to xPotomac, don’t take too much longer to think about it. There aren’t that many tickets left, so grab yours soon (use the discount code Speaker to get 50% off).