How to Measure PR and Marketing Outcomes on Snapchat
Estimated Reading Time: 10 minutesSnapchat is often compared to the “wild west” for brands. Jim Dougherty examines the metrics that you could and should use to measure Snapchat.
Snapchat is often compared to the “wild west” for brands. Jim Dougherty examines the metrics that you could and should use to measure Snapchat.