Rewired PR: Neuroplasticity and Public Relations
Estimated Reading Time: 4 minutesRewired PR can learn a few lessons from the concept of neuroplasticity. But we should avoid throwing out the baby with the bathwater.
Rewired PR can learn a few lessons from the concept of neuroplasticity. But we should avoid throwing out the baby with the bathwater.
Kirk Hazlett, APR, Fellow PRSA, a member of PRSA's Board of Directors, reviews the rationale for redefining the term "public relations."