social commerce

Why bother with PR?

One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’être of “PR” is to “create buzz.”

I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]