Teaching students can give public relations practitioners lessons in plying their craft.
Why bother with PR?
One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’Ãªtre of “PR” is to “create buzz.”
I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]