Austin Beckons
The 2012 SxSW panel picker is now in session. These are two public relations/social media panels I'd love your vote for, if you're willing.
31
Aug 2011
16
Jul 2010
North to Alaska
In a couple of days, I’ll be heading to what I’ve always thought of one of the most fascinating places on earth: Alaska.
Image: Travis S.’ Flickrstream, Creative Commons
“Alaska?!” you ask.
“Why?!” you sputter, flavoring your morning coffee with a healthy dose of envy, I imagine.
It all began when I met Mary Barber at the 2009 PRSA International Conference. Mary and I had corresponded on Twitter (is it weird to use that word in conjunction with Twitter? I don’t care.) and made a […]
23
Jun 2010
On Pontification
Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)
Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).
Hey, I can try to pontificate with the best of them. I might not beat ’em at their game, but you can’t knock a girl for trying, can you?
Hope you see you at […]
13
May 2010
Leaving On A Jet Plane
I have a hectic (for me) period of travel and events coming up. Here’s a quick rundown, in case you’re in the area; I’d love to meet IRL.
May 18 (next Tuesday), I’ll be in Jacksonville, Fla., speaking at PRVille 2010 – Top Shelf Social Media, which is being organized by North Florida PRSA.
I don’t know how “top shelf” I am, but I’m looking forward to meeting, hearing and learning from Mary Henige and Ryan Paul Thomson, not to mention catching up with my buddies […]
17
Feb 2010
Moving from “Buzz” to “Business”: Social Commerce Camp DC Is Coming Up
Why bother with PR?
One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’être of “PR” is to “create buzz.”
I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]