Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.
This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:
The more things change, the more they remain the same.
So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.
If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really need to do is incorporate social into your overall communication strategy, keeping the focus the same.
And I don’t mean to belittle social by saying, “all you really need to do.” What I’m trying to stress is that you shouldn’t let your awe of the tools get in the way of something you know how to do… and do well.