Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.
This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:
The more things change, the more they remain the same.
So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.
If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really […]