In case you hadn’t heard, the Chicago Red Cross has had a telethon going since 5 a.m., which will continue until 11 p.m., to raise funds for Haiti. They’ve been promoting it pretty aggressively via both MSM as well as social media, integrating various outposts, such as Twitter and YouTube very well. You can donate here, or check out their live blog here.
I love when non-profit organizations are smart about their use of media to further their mission.
But I love it even more when a single person does it.
If you’re plugged into the PR/SM bubble on Twitter (and I say that affectionately, because it’s a bubble I enjoy bouncing around in), you’ll know Kate Zimmer, whose zest for life and PR smarts shine through those 140 characters, regardless of which pickle she says she’s in at any given time.