I don’t know what’s gotten into everyone lately, it’s tweetup this, tweetup that… oh wait, it’s that whole thing about moving your online relationships offline. My bad.
In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.