Elvis and ShonaliI’ve been in the South (or should that be The South?) for the last several days. It’s wonderful. I flew in and out of Birmingham, Ala., where I (finally) got to meet Ike Pigott and other Alabama friends, and then I headed to Tupelo, Miss., birthplace of You Know Who.

I also got my photo taken with You Know Who (I have proof!). I feel like I died and went to Heaven, because this is where it all began. This is the land that led to face of rock’n’roll changing forever.

The reason I’m here, though, isn’t just to pay to homage to Elvis (though that was what hooked me, when PRAM called). It’s to keynote the 2015 State Conference of the Public Relations Association of Mississippi. Wow!

It’s been an incredible last few days, despite a horrendous throat infection (fortunately I got antibiotics right before I left). Tell you what, these Tupelans (?) know how to show a gal a good time, not to mention give meaning to the word “community.” So if you’ve never been here, but have even a passing interest in music, I highly, highly recommend it.

Here are 12 PR tips from #PRAM2015 (which is not over yet, because I take the stage in an hour… so think good thoughts for me!).



3, 4, 5, 6, 7, 8 & 9.



12. And quite possibly, my favorite, from Memphis Jones (who is a great performer, you should go see hi):

Have a great weekend, y’all. Y’all come back now, y’hear?

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke