“Growth Hacking” – Ignore the Hype
Estimated Reading Time: 6 minutes"Growth hacking" is making waves in marketing, community management, and start-up circles. Maura Lafferty explores the dangers of this trend.
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Jul 2014
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Mar 2013
How Socially Responsible Communications Maintain Your Community Cool
Estimated Reading Time: 5 minutesSocially responsible communications provide an antidote to aggressive influencer marketing sales. Topos Partnership's ArtsWave case study illustrates how.
31
Jan 2013
What Playing the Oboe Taught Me About Building My Own PR Practice
Estimated Reading Time: 5 minutesMaura Lafferty reflects on what playing the oboe taught her about public relations, the career she chose to move into.