Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al.

Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply.

I’m heading out for the holidays, but before I go, I have two gifts for you. The basset kind…

Gift #1

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr.

The first, introductory course has always been free.

Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing, completely free using the code WINTERSHONALI.

So if it is an area of interest for you, I hope you will take this opportunity to review some really killer content (no pun intended) at literally no cost to you, while curled up in front of a toasty fire.

Which brings me to…

Gift #2

You may be having a wonderful holiday season, or it might be a really tough one for you.

Especially if it’s the latter, I hope this pic of Lola in front of our fireplace, will make you smile.

That’s what I call a basset kind of holiday, where you improve both your fireplace and your influencer marketing creds. 😉

However you spend this holiday season, I hope 2017 brings you peace, prosperity… and sees you kicking some big time Social PR butt.

And thank you for being a part of my world.

See you in 2017!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke