measuring engagementThe November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown, Head of Global Communications at Spredfast; Austin Gaule, Media Analysis Director at Universal Information Services; and Angie Jeffrey, Vice President Brand Management at ABX Advertising Benchmark Index.

Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages. Go Angie!

Here’s some of what we talked about:

On defining engagement:

On integrating paid media to boost engagement with owned and earned content:

On the most useless way of measuring engagement:

This was a killer chat! If you missed it or just want to refresh your memory, please check out the #measurePR transcript for November 10th.

December #measurePR Announcement

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community.

Our guests include Denise Chan, the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea, Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss, Community Manager at Trello.

The chat will be held on Thursday, December 8th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!).

#measurePR December Facebook Event

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke