measuring engagementThe November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown, Head of Global Communications at Spredfast; Austin Gaule, Media Analysis Director at Universal Information Services; and Angie Jeffrey, Vice President Brand Management at ABX Advertising Benchmark Index.

Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages. Go Angie!

Here’s some of what we talked about:

On defining engagement:

On integrating paid media to boost engagement with owned and earned content:

On the most useless way of measuring engagement:

This was a killer chat! If you missed it or just want to refresh your memory, please check out the #measurePR transcript for November 10th.

December #measurePR Announcement

In December, #measurePR gets into the holiday spirit with a chat focused on and around measuring community.

Our guests include Denise Chan, the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea, Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss, Community Manager at Trello.

The chat will be held on Thursday, December 8th from 12-1 pm ET, so make sure to mark your calendars for your monthly dose of smart measurement talk – you can “RSVP” via the Facebook event invite (that way The Book can remind you not to miss it!).

#measurePR December Facebook Event