Measurement & Metrics

03 Feb 2009

What Makes a Mentor?

Estimated Reading Time: 4 minutes

About a month ago, I saw a tweet from Shel Holtz, ABC, that piqued my curiosity:

Not one to bridle said curiosity, I followed the link Shel provided and immediately signed up for the Mentorship Connection. Again, almost immediately, I was told (via e-mail) that I had been matched with a willing mentee: Nick Lucido – and now it was up to the two of us to connect and figure out how I could help Nick move towards his PR career goals.

What Nick and […]

By Shonali Burke|Feb 3, 2009|Categories: Career Development, Public Relations|Tags: Career Development, charles zukow, john mason, kami huyse, katie paine, Measurement & Metrics, mentoring, mentorship connection, nick lucido, pr, Public Relations, Shel Holtz|20 Comments

23 Jan 2009

Is Your PR Better Than Broccoli?

Estimated Reading Time: 2 minutes

Ode to Brassica

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out […]

By Shonali Burke|Jan 23, 2009|Categories: Public Relations|Tags: broccoli, communications, food, Measurement & Metrics, pr, Public Relations, shonali|10 Comments

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