Michael Smart

12 Apr 2018

Where Does the PESO Model Belong?

Where Does the PESO Model Belong?

Estimated Reading Time: 9 minutes

Where does the PESO model belong? Gini Dietrich shares her expert opinion.

By Guest Contributor|Apr 12, 2018|Categories: Marketing, Public Relations, State of PR, Strategy|Tags: airpr, Cambridge Analytica, content distribution, Garrett Moon, gini dietrich, Michael Smart, PESO model, Todd Walker, TrendKite|0 Comments

03 Jun 2016

#measurePR Recap (May 2016): Measuring Media Relations

#measurePR Recap (May 2016): Measuring Media Relations

Estimated Reading Time: 4 minutes

On May 10th, #measurePR took a look at measuring media relations with guests Michael Smart, Rebekah Iliff, and Anne Isenhower.

By Shonali Burke|Jun 3, 2016|Categories: Events, MeasurePR|Tags: Anne Isenhower, measuring media relations, Michael Smart, rebekah iliff|0 Comments