measuring media relationsThe May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations.

They included:

  • Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing;
  • Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and
  • Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs.

Here’s some of what we talked about.

On moving beyond impressions:

Paula Kiger also had this to say:

On common mistakes when measuring media relations:

Kelly Byrd added:

On recommended tools for measuring media relations:

Gerard Corbett also chimed in:

With so many great ideas being shared, time was over in the blink of an eye. If you missed it, want to refresh your memory, or had to leave early, check out the #measurePR transcript for May 10.

June #measurePR Announcement

In June, #measurePR goes international! I’ll be tweeting live from the AMEC International Summit on Measurement in London with special guests:

  • Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen;
  • CEO of Pure Performance Communications, Deirdre Breakenridge;
  • Media Analysis Director at Universal Information Services, Austin Gaule; and
  • CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol.

With this international panel of PR smarties, we’re sure to have a jolly good time. Please mark your calendars for Tuesday, June 14th from 1-2 pm ET and RSVP to our Facebook event. See you soon!

Image: Jeff Sheldon via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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