pr strategy

10 Jun 2016

Bedazzled Tactics Do Not Better Integrated Communications Make

Bedazzled Tactics Do Not Better Integrated Communications Make

Estimated Reading Time: 6 minutes

With all the buzz around integrated communications, let's not forget what they're ultimately about: supporting and achieving business objectives.

By Shonali Burke|Jun 10, 2016|Categories: State of PR, Strategy|Tags: goals and objectives, integrated communication, pr strategy|3 Comments

30 May 2014

Critical Thinking and Thinking Critically

Critical Thinking and Thinking Critically

Estimated Reading Time: 3 minutes

Critical thinking is not about being critical. And it's an indispensable business and communication skill.

By Shonali Burke|May 30, 2014|Categories: Business Building, Strategy|Tags: business value of PR, critical thinking, pr strategy, strategic thinking|4 Comments