business value of PR

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26 Aug 2010

From WTF To KPI: PR Measurement In Acronyms

Estimated Reading Time: 2 minutes

A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.

I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.

And I didn’t have to put on fancy clothes or fancy shoes to go do it.

I love webinars!

Here’s the deck, in case you’re interested. Download/embed away. […]