Rob Biesenbach

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28 Jun 2018

Command Attention by Telling Your Company’s Story

Estimated Reading Time: 11 minutes

storyGuest Post by Rob Biesenbach

It’s an old story: PR people are often terrible when it comes to our own PR.

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template:

We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. We have [x] practices and specialize in [y]. Clients include [x, y and z] and recent matters we’ve handled include […]